Amazon vs Zalando image requirements: the format conflict every EU seller faces
If you sell on both Amazon and Zalando, you've already hit the wall. Both require white backgrounds. Both have strict image quality rules. Both will suppress your listings if your photos don't comply. But their specs are subtly — and importantly — different.
Amazon's image requirements:
• Main image: pure white background (RGB 255,255,255)
• Aspect ratio: 1:1 square
• Minimum size: 1000×1000px; recommended 2000×2000px for zoom
• Product must fill at least 85% of the frame
• No watermarks, no text, no props, no borders
• Applies to all categories: clothing, accessories, electronics, shoes
Zalando's image requirements:
• Background: white or very light neutral
• Clothing on model or flat lay: 762×1100px minimum, portrait orientation (≈4:5 ratio)
• Shoes: 2000×2000px square
• Bags and accessories: square or portrait depending on shape
• Product must fill 80–90% of the frame
• Category-specific rules apply — a shirt on Zalando needs portrait, the same shirt on Amazon needs square
The conflict in practice: Say you sell a jacket. Amazon wants a 2000×2000px square image where the jacket fills 85% of a perfectly square frame. Zalando wants the same jacket in a portrait frame, roughly 1600×2000px, where the proportions show the full length of the garment. You cannot use the same image file for both platforms and have it look right on both. The square crop that works for Amazon cuts off the bottom of the jacket on Zalando. The portrait image that Zalando wants shows unnecessary white space on Amazon.
The result: most sellers either submit the wrong ratio (and get lower placement or listing suppression), or manually produce two separate edited versions of every product photo — doubling the editing workload and cost for every new SKU.
How to solve it with Centyr:
Create two presets — one for Amazon, one for Zalando — and process your batch twice.
1. Preset 'Amazon': 2000×2000px, fill 85%, white background
2. Preset 'Zalando Clothing': 1600×2000px (portrait), fill 85%, white background
3. Preset 'Zalando Shoes': 2000×2000px, fill 85%, white background
Upload your raw photos once. Run through the Amazon preset, download the ZIP. Run through the Zalando preset, download the ZIP. Two compliant image sets, one upload session, no Photoshop.